Build the Brand Performance you need to stand out in the Market
Launchmetrics Cloud
Connect all your branding efforts through the first Brand Performance Cloud for Fashion, Lifestyle, and Beauty.
What is the Brand Performance Cloud?
The Launchmetrics’ Performance Cloud is a collection of 8+ SaaS modules and services for marketing and communication professionals in Fashion, Lifestyle and Beauty. Through our suite, customers can make smarter decisions around their branding efforts by digitizing internal processes and optimizing resources to better leverage data and insights as they measure their ROI on campaigns and activations.
Pre-launch
Prepare all the assets -physical and digital- that you need before launching your campaigns to the world.
Product Imaginery CreationLaunch
Effectively execute brand activations and optimize internal processes.
In-Person & Digital Events
Plan and manage hybrid event experiences (physical + digital) through a unified workflow.
Product Placement
Maximize business and editorial opportunities by sending the right product, to the right creator, at the right time.
Digital Asset Distribution
Showcase your collection digitally through inspiring showrooms and see which styles are trending/most popular.
Content Amplification
Increase content reach through your private network, the Launchmetrics network of lifestyle media, and the ability to create public viewing galleries.
Post-Launch
Understand the Impact of your activity and the true ROI of your global strategy.
Track Brand Mentions
Track coverage by market (East + West), Voices or Product, and analyze your overall Brand Performance.
Brand Benchmark
Benchmark success against industry standards and identify immediate and future opportunities.
KOL Analytics
Measure the performance of your campaigns with Influencers in China to optimize your efforts.
Get the efficiency you need. Achieve the highest ROI of your marketing campaigns. Improve your overall brand performance now.
Brand Performance for All
A unified Cloud to manage brand activity cross-departmentally. A software platform that adapts to the strategic and operational needs of fashion, lifestyle and beauty brands.
CMO
Get a 360-view of the performance of your marketing and communications strategy, while optimizing the ROI of your team’s initiatives.
VP of Comms
Optimize your brand’s editorial opportunities, and track your mentions in online, print and social media globally.
PR Manager
Improve PR productivity, focusing your efforts on the strategy that matters. Don’t miss a single mention anymore!
Social & Influencer Manager
Manage your campaigns with Influencers based on data and identify relevant KOLs in new markets.
PR Agencies
Improve your agency operations, offer quality reports to your clients and focus your team’s work on what really matters.
IT Director
Digitize and optimize the entire launch cycle of your brand. Contribute to improving the profitability of the business.
Launchmetrics has given us accessibility and transparency across the PR team at Lacoste. We feel supported by Launchmetrics’ software, but also their friendly team. Their value cannot be compared or estimated.
Denis Buffart, Head of PR & Collaboration at Lacoste
Launchmetrics is a 360º solution, complete and efficient, allowing our teams to respond strategically to all the problems of a PR department; from sample trafficking to the coordination of physical events and media monitoring too.
Paco Rabanne team
In addition to saving time, we can also easily analyze coverage results and sort mentions by channels, languages, and regions.
Isabel Marant team