Beauty Insights by Launchmetrics: Top 700 Performers
The latest industry trends and ranking of
700+ beauty brands. Based on MIV® in S2 2022.
It comes as no surprise to say that S2 2022 was a difficult time globally. But what may be of surprise, however, is that despite challenges, the beauty industry continued to dominate the consumer market, and many brands experienced significant year-on-year growth.
Do you know where your brand sits within the beauty industry and where you rank against your competitors? Have you got a clear strategic overview of the latest trends, most successful social media platforms, and most impactful Voices driving beauty brand success?
Providing you with clear data insights into the key industry trends, biggest winners, and best brand practices of S2 2022, this expert beauty report and ranking will improve your strategic view of the global beauty industry and provide you with an exact answer to where your brand fits within the market.
Beauty Insights Top 700 Performers – the beauty industry report breaking the sector wide open:
- Understand the regions and Voices that are the key to success for brands in the beauty industry, by MIV®
- The social media platforms driving the biggest MIV® and which ones are experiencing the biggest growth.
- The type of content which resonates best with beauty audiences, by Voice and platform.
- The Top 10 beauty brands, by MIV®
- The Top beauty enterprises, by MIV®
- The Top 10 winners, by Y-o-Y growth in MIV®
The Top 10 Performers
Rank
Brand
MIV®
Top Voice
Top post
SoS Growth
1.
Dior
$497M
Media
2.
Lancôme
$441M
Influencer
3.
L'Oréal Paris
$425M
Influencer
4.
MAC Cosmetics
$386M
Influencer
5.
Chanel
$367M
Media
6.
Shiseido
$254M
Media
7.
Charlotte Tilbury
$247M
Influencer
8.
Estée Lauder
$236M
Media
9.
Maybelline
$221M
Owned
10.
NARS
$220M
Influencer
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