How Charriol discovered influencers to share their vision at Baselworld

Charriol & Launchmetrics

Charriol is a global luxury brand founded in 1983 with a wide range of products from fine jewelry and watches to various accessories. The brand was releasing a new collection at Baselworld 2017. In order to stand out, this brand needed to create a unique marketing strategy to attract those attending the annual tradeshow.

Charriol’s Challenge

The main goal for Charriol was to increase brand awareness before, during and after Baselworld. The brand struggled to develop an effective social influencer strategy that promoted both specific event awareness along with creating a loyal and interactive customer base.

The Solution

Charriol leveraged the Launchmetrics premium database of verified influencers to identify digital content creators that would best communicate their brand story. After completing the analysis, the brand was able to create a shortlist of influencers that best matched the campaign goal.

The Result

• More than 350,000 people reached by Charriol’s influencers
• $33K in coverage MIV® generated
• A total engagement coming from influencers of 10,686

“As a result of the influencer discovery process, Charriol was able to identify six influencers who they thought would best activate their brand at Baselworld.”