How Isabel Marant built a holistic media monitoring strategy

Isabel Marant & Launchmetrics

Founded in 1994, Isabel Marant is a French fashion brand known for its handcrafted bohemian style mixed with Parisian chic. The creations of the designer have been worn by fashion icons, including Victoria Beckham, Alexa Chung and Kate Moss. During the brand’s 25th anniversary, the company experienced a global expansion in terms of its retail presence, and as such needed a way to navigate all the elements of its expanding media coverage.

Isabel Marant’s Challenge

Isabel Marant faced several challenges as a result of it’s global expansion. The brand needed to be able to efficiently monitor all relevant coverage, including print, online and social media mentions, which were becoming unmanagable, time-consuming tasks. Moreover, the company needed a solution to understand all the elements of their growing media coverage during the hectic time of expansion. The brand’s main goal was therefore to tie content to specific campaigns or events to identify which strategy would give them the best coverage results, without adding additional workload to the already busy team.

The Solution

The fashion brand utilized Launchmetrics Discover to easily monitor placements and mentions in key print, online and social publications. By making this process automatic, the team was able to save crucial time and resources. Additionally, the team used reports to collect cross-channel reach and engagement metrics. These key data insights were used to understand which strategies were the most effective. This information served to support the Isabel Marant team with future campaigns, providing strategic insights into how to improve their content strategy and messaging.

The Result

• Streamlined PR monitoring process and reduced time spent generating reports
• Monitored, tracked and collected cross-channel metrics with just one app
• Actionable data that informs future campaigns, strategies and influencer relationships

“Before using Discover I used to spend half a day creating a report where now it takes 20 seconds! In addition to saving time, we can also easily analyze coverage results and sort mentions by channels, language and regions. I love being able to get a detailed coverage report in one click, that can be easily shared with internal and external stakeholders.”

MAXIME HODONOU
Press & Showroom Manager at Isabel Marant