Learn how Jacquemus is driving operational efficiency & making better decisions

Jacquemus & Launchmetrics

Founded in 2009 by the French fashion designer Simon Porte Jacquemus, the eponymous label draws inspiration from archetypical French concepts, a childlike spirit, and a sense of freedom commonly represented through deconstructed designs, oversized silhouettes, and a surrealist style.

Jacquemus’ Challenge

Jacquemus experienced several issues related to sample management and campaign tracking. Relying heavily on manual and outdated systems, the brand needed a better way of organizing it’s samples than multiple excel spreadsheets, which whilst inefficient, also failed to meet the brand’s need to conduct real-time sample location tracking. Moreover, the brand was unable to monitor its PR and media placements and had no way to compare performance across channels nor demonstrate ROI by campaign.

The Solution

After implementing Launchmetrics Samples and Events, Jacquemus has reduced it’s sample loss and increased team efficiency. Now the brand has access to an integrated SaaS platform, and can use one tool to plan events and track samples. This has resulted in more opportunities to participate in Fashion Shows and Events for the brand. Moreover, with Launchmetrics Discover, Jacquemus is able to measure the success of its campaigns with clear ROI metrics. This has made the identification of the most influential Voices in driving brand success simpler, making the optimization of marketing budget and strategy easier than ever.

The Result

• Delivery of 30% more samples by optimizing tracking in Launchmetrics cloud, reducing loss and increasing productivity
• Participation in more fashion events by utilizing Launchmetrics’ Event platform, generating €1.7M MIV® during F/W 2021
• Wiser PR decisions powered by Discover data to identify the most influential voices and channels for the brand specifically

“We really needed one platform that has all the data that everyone could use at the same time. Now with Launchmetrics, we can do more, smoother and faster.”

Jacquemus PR Team