Last updated on January 3rd, 2022
This Policy provides information about how and when Fashion GPS, Inc. d/b/a Launchmetrics and any of its parents, subsidiaries, affiliates, successors, and those acting with its authority (“Launchmetrics”, “we,” or “us”) use cookies when a Visitor is accessing an online public page of one the service (each a “Service” and collectively, the “Services”) part of our Launchmetrics Brand Performance Cloud (the “Launchmetrics Cloud”). For additional details about the collection and use of your information on the Services Sites, please see the respective Privacy Notices for Galleries.
When we refer to Unregistered Users, Guest(s), or Visitor(s) (“You” or “your”) we mean all individuals who visit an online public page of the Services (the “Site”) where no login is required or when you receive a link to a page managed by a “Brand” (one of our “Customers“); such as a private showroom.
What is a Cookie?
Cookies are text files containing small amounts of information that a device (computer, tablet, or mobile) downloads when a Site is visited. They allow the Site to remember your device, but not specifically who is using it, and improve your user experience.
Depending on the sources, cookies can be “first party” cookies: cookies that a visitor receives from the same website that he/she is visiting, or “third party” cookies: cookies that a visitor receives from other websites or web-servers provided.
Additionally, cookies can be “session” or “persistent” cookies. A session cookie is a cookie that is automatically deleted when the user closes the browser, whereas a persistent cookie is a cookie that remains stored in the user’s terminal device until it reaches predetermined expiration date. In this case, when you return to our Sites, or visit Sites that use the same cookies, the Site reads the cookies and identifies your browser.
Cookies can be also classified depending on the purposes that they fulfill. Please make reference to the following section to know more about it.
our user experience.
How is Launchmetrics using cookies?
Our cookies might contain Personal Data (IP address), but, unless we do have your explicit consent to do so, we do not combine the general information collected through cookies with other Personal Information in order to identify who you are. As noted, however, we do use cookies to identify that your web browser has accessed aspects of the Launchmetrics Cloud.The type of cookie used for different purposes on our Sites can fall under one of the categories below:
| Type of Cookies | Function |
|---|---|
| Strictly necessary | These cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the Site. This includes also recording your acceptance of our cookies banner displayed the first time you visited the Site (or each time, depending on your choice). The Site cannot function properly without these cookies. For the use of these cookies we are not compelled to ask your consent. |
| Performance or Analytical | These cookies are “technical and necessary” to ensure the proper functioning and the effective day-to-day administration of the Site. Indeed, these cookies are used by us to analyze how the Site is used and how it is performing. For example, these cookies track what pages are most frequently visited, which pictures are downloaded, and from what locations or channels our visitors come from. These cookies by themselves don’t collect information that identifies a visitor. Provided that you give us your consent, we will be able to combine your Personal Data with the data previously collected in an aggregated form from you. However, without your consent, the data collected through these cookies will be on an aggregate basis and will not allow your identification, nor will be combined with any of your Personal Data. |
| Functional | These cookies are used to improve your experience using our Site. These cookies enable a website to remember information that changes the way the site behaves or looks, like your preferred language or the region that you are in. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our Site, and some of the features of the Site might not be available. |
Cookies implemented
| Domain | Company name | Purpose | Cookie type & Duration |
|---|---|---|---|
| Own | Launchmetrics | Identifies whether the user has accepted the use of cookies on the Site. | First-party cookie, persistent but no longer than 13 months. |
| Own | Launchmetrics | Remembers the user password if the showroom is private | First-party cookie, 1 month |
| Own | Launchmetrics | Help us track the images clicked or downloaded as well as sample requests | First-party cookie, 1 month |
| aptrinsic.com | Gainsight | Help us track internet usage as described above | Third-party cookie sessions are deleted after 30 minutes of inactivity. User cookies are deleted after 1 year of inactivity. |
How do I refuse or withdraw my consent to the use of cookies?
If you do not want cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see www.allaboutcookies.org. Please note that if you use your browser settings to block all cookies (including strictly necessary Cookies) you may not be able to access or use all or parts or functionalities of the Launchmetrics Cloud and the different Services.
If you want to remove previously-stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Launchmetrics Cloud from placing further cookies on your device unless and until you adjust your Internet browser setting as described above.
Below are pages describing these settings in more detail for each browser.
If you use multiple browsers (e.g. Internet Explorer, Google Chrome, Firefox, etc) you must repeat this procedure with each one, and if you connect to the web from multiple devices (e.g. from work and at home), then you will need to set your preferences on each browser on each device.