The relevance of the runway during fashion week is unparalleled for fashion brands. It presents an opportunity not only to showcase the designer’s creative vision for the season, but also to drive awareness and brand buzz. Across Paris, Milan, New York and London, Fall Winter 22 for Women’s Ready To Wear drove a total of more than $588M in MIV®.
However, planning future collections as a brand or creating impactful stories as a content creator is challenging now more than ever. As a result, to decode the top style of Fall Winter 2022, Launchmetrics launched a report ‘Decoding the Styles of FW22’ where we analysed who are the top designers, what are the top looks to understand the styles that brands showcased the most, and what are the styles that resonated best with editors and industry members.
The insights and learnings are gleaned from data that was collected between January – June of 2022 on Launchmetrics Spotlight and the report has been developed in partnership with Agnes Kubiak, a fashion trends expert.
In this report, you will get an understanding at what are the top designer brands and looks with the highest number of unique downloads by editors and creators on Launchmetrics Spotlight from Fall Winter 22 Women’s Ready To Wear. You will also understand what were the top 16 styles including Sexy Body, Y2K, Cottage Core that emerged from the season, by brand participation, runway look classification, and number of downloads. Additionally, you will also get an overview of the most represented styles by brand and city including New York, London, Milan and Paris.
Discover the most popular, brands, looks and styles in our latest report. Access it here!
By Céline SabbaghBrand Content Manager
Céline is passionate about the fashion industry and loves to create content, both written and visual. She is the Brand Content Manager at Launchmetrics and is always excited to delve into the fashion digital world that is shaping the industry of tomorrow.
