The Fashion Trends We Loved…
Everlane
Ah, Everlane, a serious leader in fashion trends. The online clothing retailer committed to “radical transparency” and basic designs, has a social media game that is on point. The company’s wildly popular Instagram marries artistic, minimalistic shots with behind-the-scenes snippets. We are transported to Everlane’s airy warehouse loft and local San Fran coffee shops to the factories in LA and China. Everlane’s Snapchat is also one of our favs. One creative campaign launched early this year led viewers on a treasure hunt to find a “Secret Shop” in New York selling limited edition Everlane items. Because Snapchat offers the most raw, unfiltered finish, it goes along with Everlane’s total transparency philosophy and is now officially its main social media channel.
Glossier
The It-Girl skincare line known for “not-so-basic skincare routine and facial products.” Founded by recently graced top 30 under 30, Emily Weiss, of cult blog IntoTheGloss, Glossier is undoubtedly one of the coolest brands out there for women, designed by women, and born with some personality. In fact, the entire product line was unveiled on Instagram. While a small line, it is highly curated, backed by a beauty blog laden with reviews and touts honest beauty. No more cakey cover-ups, for 2015 “Skin is in” and Glossier products are designed to make you naturally look your best.
NYFWMGlossier
The It-Girl skincare line known for “not-so-basic skincare routine and facial products.” Founded by recently graced top 30 under 30, Emily Weiss, of cult blog IntoTheGloss, Glossier is undoubtedly one of the coolest brands out there for women, designed by women, and born with some personality. In fact, the entire product line was unveiled on Instagram. While a small line, it is highly curated, backed by a beauty blog laden with reviews and touts honest beauty. No more cakey cover-ups, for 2015 “Skin is in” and Glossier products are designed to make you
This July marked New York’s first foray into men’s fashion shows since the 90s! Public School showcased monochromatic sporty getups with its models standing in a police lineup; Richard Cha ifeatured voluminous, expanding silhouettes built on draping and relaxed cuts; David Hart shows a colorful and witty collection using bright, “shiny” fabrics. We’re more than excited to see the new fashion trends in the next Men’s Fashion Week, which will take place in February 2016.
What we are excited about…
An Apple Watch that makes sense
Wearables is definitely on of the hottest fashion trends right now, but the Apple Watch just didn’t cut it. Despite Tim Cook’s vision, it fell short of expectations and failed to deliver any new capabilities. Furthermore, the $349 price tag is double, even triple, the price of other smartwatches in the market. Hopefully 2016 will bring us an Apple Watch that’s more than just another pretty gadget.
Sustainable Fashion
Ethics and sustainability has been an essential part of the fashion conversation over the past few years. Business of Fashion has even dedicated a whole discussion thread to articles and op-eds on clean practices in the industry. Levi Strauss & Co. also released a deck illustrating what a sustainable future in 2025 could look like.
New tech in retail
Digital dressing rooms, interactive mirrors and shopping on social media—there’s no doubt that digital has transcended fashion. We’re looking forward to whatever new ideas the tech world has up their sleeves for the coming year.
Any fashion trends that we missed from this year? Let us know!
By Launchmetrics Content Team
The Launchmetrics content team is always on the lookout for new trends in the fashion and technology sector. We are geeks with style and lovers of good stories!
