Data Briefs
618 – A Midsummer Night’s (E-commerce) Dream

ANALYSIS OF FIVE NOTABLE 618 BEAUTY BRAND CAMPAIGNS OF 2021
Fill in the form below and you'll receive the report via email

Welcome to our 618 report in collaboration with ChatLabs, where you will an overview and analysis of five notable beauty brand campaigns in 2021 for 618 day, the largest mid-year shopping festival in China.

In this report, you will find:

  • A comparison of the five best performing 618 Beauty Campaigns
  • A brand overview and deep dive into the campaign highlights and MIV® from Shiseido, Lancôme, Estée Lauder, L’Oréal and YSL Beauty
  • An analysis in collaboration with ChatLabs of WeChat’s ecosystem and how they engage their consumers, including tactics like gamification, social shopping, live-streaming, Influencer collaboration, Mini Programs, and more

Fill in the form below and you'll receive the report via email