Data Briefs
Covid’s Athleisure Boom

It’s safe to say that brands in fashion, luxury and beauty have all seen an overhaul in the way they speak to consumers, invest in marketing activities and sell products. As a result of gym closures and worldwide lockdowns, athleisure brands jumped at the chance to provide a source of entertainment with an innovative edge, which satisfied the market demand for fitness regimes and at-home workouts. But, how was this success reflected in the data? What changes have we seen in brands’ media value that has shown why both athleisure giants and fast-growing brands are at the top of their game?

In this data brief, you will find:

• The trends and challenges facing the athleisure market through a data perspective.
• An analysis of top industry brands by MIV®.
• The top social posts that helped amplify brands during Covid.
• A full ranking of the top brands in athleisure today.