Data Briefs
The power of Celebrities and Influencers in the High Jewelry sector

Dedicated to an elite and yet having to connect with a new generation of consumers, the High Jewelry industry is embodied through Celebrities but also Influencers, for what result?

In this data brief, you will find:

• The Media Impact Value™ (MIV®) generated by the Voice of Celebrities and Influencers in the High Jewelry sector.
• A quantitative analysis of the performance of each of these Voices for Cartier, Van Cleef & Arpels, Chaumet, De Beers and Bulgari.
• An analysis of Bulgari’s Serpenti Viper collection launch campaign in France with Léna Situations, Adèle Exarchopoulos, Tina Kunakey and François Civil.