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Data Briefs
The power of Celebrities and Influencers in the High Jewelry sector

An analysis of the High Jewelry sector
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Dedicated to an elite and yet having to connect with a new generation of consumers, the High Jewelry industry is embodied through Celebrities but also Influencers, for what result?

In this data brief, you will find:

  • The Media Impact Value™ (MIV®) generated by the Voice of Celebrities and Influencers in the High Jewelry sector.
  • A quantitative analysis of the performance of each of these Voices for Cartier, Van Cleef & Arpels, Chaumet, De Beers and Bulgari.
  • An analysis of Bulgari’s Serpenti Viper collection launch campaign in France with Léna Situations, Adèle Exarchopoulos, Tina Kunakey and François Civil.
Fill in the form below and you'll receive the data brief via email