Data Briefs
Double Eleven 2021 Edition: MIV® Trends

AN ANALYSIS OF BRAND PERFORMANCE AT THE LARGEST AND MOST SIGNIFICANT SHOPPING EVENT IN CHINA AND ACROSS THE GLOBE
Fill in the form below and you'll receive the data brief via email

Double Eleven is the largest and most important shopping festival in China and indeed, in the world. Discover our report covering the ten fashion brands and ten luxury brands with the highest Media Impact Value™ (MIV®) for Double Eleven 2021, and learn about the limitless opportunities that await brands that leverage this festival. This report also outlines major stats and things to be on the lookout for during this Double Eleven edition.

In this report, you will find:

  • The top 10 fashion brands of Double Eleven 2021 by MIV®
  • The top 10 luxury brands of Double Eleven 2021 by MIV®
  • The top 10 influencer voices of Double Eleven 2021 by MIV®
  • Influencer Community Snapshots for the top 10 fashion and luxury brands this Double Eleven
  • An overview of Double Eleven 2021’s most interesting fashion brand campaign
  • An overview of Double Eleven 2021’s best-performing luxury brand campaign

Fill in the form below and you'll receive the data brief via email