Data Briefs
How Emilia Clarke Generated $6.7M in MIV® for Clinique

The Celebrity Voice is becoming increasingly crucial for brands to achieve maximum awareness worldwide and reaching new audiences. In this data brief, we take a look at how Clinique leveraged actress Emilia Clarke as Clinique’s first-ever global brand ambassador by analyzing the top online and social media posts, as well as which Voices had the most authority when it comes to generating Media Impact ValueTM (MIV®). Further to this, we take a deeper dive into how Clinique utilized their Owned Media channels to increase the impact of the campaign.

In this data brief, you will find:

• The total Media Impact Value™ and Share of Voice for the campaign.
• The top online and social posts that contributed to the total MIV®.
• The power of the Celebrity Voice and a breakdown of the top Owned Media Channels per region.