Data Briefs
Facial Masks: An Emerging Skincare Trend
AN ANALYSIS AND RANKING OF AFFORDABLE AND PREMIUM MASK BRANDS BY MIV®
Since the pandemic, the word “mask” has become synonymous with surgical masks. With the rise in surgical mask use, a new term has emerged: “maskne” (acne caused by prolonged mask-wearing). Maskne has increased demand for new skincare solutions.
In this data brief, you will find:
- The top 10 affordable facial mask brands by MIV®
- The top 10 premium facial mask brands by MIV®
- Case studies of the best-performing affordable and premium facial mask brands
- The top 5 Influencers for these campaigns