Data Briefs
Qixi Festival 2021: Luxury Beauty & Fashion Brand Campaigns
AN ANALYSIS AND RANKING OF LUXURY FASHION AND BEAUTY BRAND CAMPAIGNS BY MIV®
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The Qixi Festival is the third celebration of love in China after Valentine’s Day and 520 Day. With increasing growth in Chinese consumption, luxury and fashion brands are looking to pounce on any opportunity to connect with consumers through culturally meaningful and relevant campaigns. In this data brief we highlight the top-performing Qixi campaigns by global and domestic fashion, beauty, and jewelry brands.
In this data brief, you will find:
- The top 10 luxury fashion Qixi campaigns by MIV®
- The top 10 luxury beauty Qixi campaigns by MIV®
- Case studies of the best-performing fashion and beauty Qixi campaigns
- The top 5 Influencers for these campaigns
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