Data Briefs
LVMH Watch Week 2021

HOW THE ONLINE EVENT GENERATED $3.41M MIV®
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After the first edition in Dubai in 2020, LVMH renewed its Watch Week experience in a virtual event to allow the Group’s Houses –  Hublot, Zenith, and Bulgari – to share their latest creations and innovations with the press and customers around the world. From January 25 to 29, the LVMH Group organized press conferences “one to one”, and a succession of virtual meetings, to unveil what the watchmaking year promises.

To understand the value behind this event, and the new virtual format, Launchmetrics analyzed the online and social placements mentioning LVMH Watch Week 2021 from January 1 to February 15, to understand how much Media Impact Value™ this event generated for the LVMH group and for each of the Houses represented.

In this data brief, you will find:

  • Overall Media Impact Value™ generated by the LVMH Watch Week 2021
  • Top Online posts by MIV®
  • Top Instagram posts by MIV®
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