Data Briefs
Nike x Luxury Collaborations

Brand partnerships offer new ways to engage with your targeted audience by generating Media Impact Value™ (MIV®). Having previously analyzed the performance of brand collaborations Jimmy Choo x Timberland and Supreme x Nike, we now deep-dived into the performance of more recent Nike collaborations: Jacquemus x Nike and Louis Vuitton x Nike. This report will provide key insights into the Nike x Luxury collaborations’ performances, and a breakdown of the Media Impact Value™ achieved.

In this Nike x Luxury Collaborations report, you will find:

• An overview of brand partnerships as a successful strategy
• The overall Media Impact Value™ generated by each collaboration
• A deep-dive into Nike’s Collaborations with key Luxury players
• The top Online Voices and top Social Media placements for each partnership