Data Briefs
Safilo Eyewear Brands’ Performance Data Brief

This data brief analyses of some of the world’s most successful eyewear brands under the umbrella of Safilo Group S.p.A., deep diving into their brand coverage. Moreover, this sheds light on prominent trends and tendencies that have enabled these brands to make a significant impact on a global scale. We’ve also taken into account a particular focus on how sportswear plays a significant role in some of these eyewear brands’ successes.

Driven by our Media Impact Value™ (MIV®) metric, we quantify the impact derived from a spectrum of strategic placements. From impactful Owned Media endeavors to highly-successful Celebrity activations which highlights the resonance each brand wields.

Additionally, this data brief uncovers the top ten eyewear brands from the Safilo Group S.p.A. portfolio. This ranking captures their achievements in S1 2023 by MIV®. Furthermore, we undertake an in-depth exploration of the top five brands. This uncovers the strategic employment of Voices and Channels that enabled their growth. By deep diving into the very top placements, Channels, Voices and Regions that boosted these eyewear brands to prominence, you will discover insights to propel your own brand forward. Additionally, a special bonus awaits as we delve into the tenth-ranking brand – download the report to find out which brand.

Ultimately, this data brief is poised to invigorate your marketing and PR endeavors, casting a light on opportunities for improvement. Capitalize on these insights to cultivate strategies tailored to your market, potentially reshaping your eyewear brand’s trajectory with precision.

In this Safilo Eyewear Brands’ Performance Data Brief, you will find:

• A state of play of the eyewear market in S1 2023
• The Overall Ranking of Safilo’s Eyewear Brands by MIV®
• A deep dive into six top brands, diving into their key Voices and Channels
• The top Influencer and Celebrity placements MIV®