Data Briefs
Tommy Hilfiger X Zendaya FW19: The Value of Collaboration Collections

Tommy Hilfiger and Zendaya stormed the runway in New York for their FW19 collection last season, when they presented their most recent collection as a creative duo. The buzz generated around the show was extensive, thanks in part to celebrities such as Gigi Hadid and Lewis Hamilton who were in attendance as the mix of models took to the runway. In this data brief, we take a look at the Media Impact Value™ (MIV®) generated from the event, as well as which Voices brought the most authority. We also explore the Voice split, the top post from Tommy Hilfiger X Zendaya FW19 and more.