Data Briefs
VF Corporation: 2022 Performance Analysis

This insight analyses VF Corporation‘s 2022 performance, determining which Voices helped the Fashion corporation drive Media Impact Value™ (MIV®). We looked into the performance of the conglomerate’s top-performing brands: The North Face, Vans, Supreme, Timberland, Dickies, Eastpak, and Kipling. Understanding which Channels and Voices have been successfully leveraged helps brands improve their marketing strategies and identify the best way to reach their targeted audience by generating MIV®. This report will provide key insights into the performance of the conglomerate in 2022, and a breakdown of the Media Impact Value™ achieved.

In this VF Corporation Benchmark, you will find:

• An overview of VF Corporation’s performance in 2022
• The top Voices which generated the most Media Impact Value™ (MIV®)
• A deep-dive into the top Influencer and Celebrity Posts for the fashion conglomerate
• The best performing locations for The North Face by MIV®