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PITTI UOMO 95: A Look at the Data from the Italian Trade Show
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This year, we were entrusted by Pitti Immagine with the mission of analyzing Pitti Uomo 95 (the menswear trade fair that takes place in Florence bi-annually), this January at the 95th edition. In order to uncover the buzz that the events, designers, brands, and influencers garnered, we put together a thorough data report. Our team of Data Scientists put our Media Impact Value™ algorithm (MIV®) to use and the findings are fascinating.
In this report you’ll learn…
- Which brands and designers generated the most value.
- Which voices and channels led the conversation around the event.
- Where in the world Pitti Uomo 95 was being talked about.
- How the newest initiatives at the trade fair performed.
More about the report:
For this report, we crawled data from 4-day trade fair to analyze the impact and breadth of the event’s reach. We analyzed online and social media coverage during the event thanks to our Media Impact Value™ algorithm (MIV®) on Instagram, Twitter, YouTube, Facebook, online media, photo galleries, and blogs. We looked deeper into the presence of the Pitti Uomo trade fair, but also key events, sections, influencers, and relevant details, such as the Y/Project Show, the Pitti Box, and Mariano Di Vaio.
Download the report to access a detailed breakdown around the buzz that was generated at the event.