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SS21 Fashion Week by the Numbers

A DATA ANALYSIS OF THIS SEASON’S PERFORMANCE AND COMPARISON OF DIGITAL VS. PHYSICAL FORMATS.
ss21 fashion week analysis

The SS21 Fashion Week season has just wrapped and the presentations, shows, and videos demonstrated that brands are starting to adapt to new industry norms. Whether presenting in physical, digital or ‘phygital’ formats, successful brands applied a fresh take on their strategies when presenting new collections, activating traditional Voices in a new way. Each of the big four ss21 Fashion Weeks (New York, London, Milan, and Paris) gave key learnings on what the future of Fashion Week looks like, which you can explore through this data analysis.

In this data snapshot you will discover:

  • The top-performing brands at New York, London, Milan, and Paris Fashion Weeks
  • An analysis of the emerging trends at Fashion Week during the SS21 season
  • The ways Influencers and Celebrities have generated value for brands, even when not in physical attendance at shows
  • Brand spotlights on the likes of Dior, Miu Miu, Jason Wu, Victoria Beckham, Burberry, Fendi, and more

More about the snapshot:

Looking back at the SS21 Fashion Week, we deep dive into this season’s performance and establish a comparison of digital vs physical formats. We delve into the top channels for brands and explore how brands like Dior and MiuMiu experienced growth in their MIV® over the previous Fashion Week. Moreover, we highlight the importance of seeking out partnerships in order to create strong campaigns which will best speak to target audiences.

In this data snapshot you’ll discover what are the main trends emerging from this season to incorporate in your next presentation or show. Download it to get all the insights!