Reports & Whitepapers
The State of Influencer Marketing 2017
Find out what's in store for influencer marketing in 2017
After three editions of the State of Influencer Marketing report, we’ve surveyed 600 Marketing, Communication and PR experts from North America and Europe again to find out what’s in store for influencer marketing, specifically in fashion, in 2017. The past year has been full of exciting new developments — not only for influencer marketing and the fashion industry but for Launchmetrics as well. As a result, we’ve created this report dedicated to the fashion and retail sector — a key industry responsible for evolving the practice with digital opinion leaders.
Throughout 50 pages of the report, you will find comprehensive data and analyses on the many different influencer-scenarios, channels, tactics, and challenges associated with influencer marketing for fashion brands around the world.
All of this data is complimented by the opinions from industry experts such as Crosby Noricks from PR Couture, Nick Flynn from L.K. Bennett and Darren Howells from Equipment providing a qualitative spin to the numbers presented.
What you’ll discover in this report….
- Influencer marketing landscape
- Top tactics used by fashion brands
- Main channels for campaign development
- Influencers’ expectations from fashion brands
- Main challenges fashion brands experience
- Key takeaways and predictions for 2017