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Beauty brands continue to adapt and explore new ways to connect with their consumers, utilizing everything from traditional media, to sponsored celebrity campaigns, and… Read the article   >

The Launchmetrics 5 Questions With… interview series provides a way to connect industry leaders from the fashion, luxury, and beauty industries, and gives a platform for… Read the article   >

In September 2020, Gucci announced a surprising partnership with The North Face. In just four months, the collaboration garnered $15.3M in Media Impact Value™.… Read the article   >

Key Opinion Leader campaigns, or KOL campaigns, are essential to success within the Chinese market. Their impacts on product sales and engagement are clear,… Read the article   >

After kicking off 2022 and starting to take steps towards achieving those new year resolutions, the first industry event on brand performance was underway.… Read the article   >

A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV® Brand across all industries are continuing to work hard and recover ground… Read the article   >

The Launchmetrics 5 Questions With… interview series provides a way to connect leaders from the fashion, luxury, and beauty industries, and gives a platform for them… Read the article   >

Events are integral to the fashion, luxury, and beauty industries, generating high MIV® for luxury fashion brands specifically during fashion weeks and major events. However,… Read the article   >

2021 has been a productive year for brands and their China marketing strategies, as well as e-commerce platforms, and Key Opinion Leaders (KOLs). It’s… Read the article   >