Welcome to the Launchmetrics Content HUB

The main challenge brands say they face when it comes to influencer marketing is 'measurement'. Read the article   >

Berlin is in constant transition, and the city is now on everyone’s creative agenda when it comes to art, music, and design. For over… Read the article   >

Beauty consumers are upping the pressure when it comes to authenticity, transparency and sustainable practices, which makes sense, considering 120 billion units of packaging… Read the article   >

Working with influencers is now a given for those involved in fashion, luxury or cosmetics. Read the article   >

According to a study by Duke University, investment in marketing analytics is expected to increase by 68% over the next three years. Read the article   >

Yesterday, the Launchmetrics team took part in the Sustainable Future Think Tank at Premium Exhibitions Berlin, one of the largest B2B fashion trade shows… Read the article   >

Creating quality content for social networks involves strategic creative processes as digital competition in the fashion, luxury and cosmetics sector is becoming increasingly fierce.… Read the article   >

When it comes to cosmetics, Glossier has carved out a totally unique space in the beauty industry today. From their marketing and social strategy… Read the article   >

Paris Menswear Fashion Week recently took place and our SVP of Industry Relations, Jessica Michault, had the pleasure of attending. If you missed out… Read the article   >