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According to our latest study on The State of Influencer Marketing in 2015, 93% of those surveyed said that their current relationship with influencers… Read the article   >

In an industry fueled by female consumption, there have been a surprisingly small number of women behind many of fashion’s top brands. However, a… Read the article   >

The eternal problem: How to measure the results of your communications activities. Social media campaigns are great (very powerful segmentation, flexibility, affordable, with different… Read the article   >

Once you’ve identified the ideal influencers for a campaign, the next step is to contact them, engage with them and lay down the foundations… Read the article   >

More and more companies are becoming aware of the vast importance that social media has within the scope of their overall Online Marketing strategy. Read the article   >

For Part III of our Why Hong Kong series, we chat with Olivia Tsang, Hong Kong’s premier fashion photographer and stylist at @oliviatsanghk. How did… Read the article   >

Target audience, lead generation and strategy—“Influencer engagement” is the new term that marketing and digital communication gurus and experts are throwing around. As strange… Read the article   >

Tell us a little bit about where you come from… I’m from Long Island, NY. I was born and raised in Commack (most famous… Read the article   >

In classic PR, where you picked up the phone and called every key journalist, one by one, inviting them to dinner or maybe a… Read the article   >