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In this #LaunchmetricsProTips series, we walk you through Launchmetrics’ Brand Performance Cloud, as well as its solutions and applications. Through short videos you’ll discover… Read the article   >

The Qixi Festival is the third celebration of love in China after Valentine’s Day and 520 Day. With increasing growth in Chinese consumption, luxury… Read the article   >

As brands look for new ways to engage with their audiences, Celebrity collaborations seem to be the go-to for generating excitement, revenue, and Media… Read the article   >

A DEEP DIVE INTO THE BEST PERFORMING INFLUENCERS FOR LUXURY BEAUTY BRANDS IN AUGUST 2021 Welcome to ‘Beauty Unboxed’: our new monthly series where… Read the article   >

Key Opinion Leader (KOL) marketing has become a must-have for most fashion, luxury, and beauty brands. Though their formats might be different, the ultimate… Read the article   >

A DATA DEEP DIVE INTO PARIS FASHION WEEK – MENSWEAR SPRING SUMMER 2022 & HAUTE COUTURE FALL/WINTER 2021-2022 After several 100% digital seasons, Fashion… Read the article   >

China’s Influencer marketing industry is said to be years ahead of the rest of the world. The advanced integrations of Social Media, e-commerce, and… Read the article   >

After its cancellation last year due to the Covid-19 pandemic, the Cannes Film Festival and its cohort of celebrities and Influencers were back on… Read the article   >

A QUARTERLY RANKING OF LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV® In this third edition of our Top 20 Power Players Report, you will find… Read the article   >