Welcome to the Launchmetrics Content HUB

In this data report, Launchmetrics has analyzed the results of selected brands that showed their upcoming collection during the Milano Fashion Week Men’s –… Read the article   >

It’s time for another #KnowYourMIV article! In this blog we’ll have a look at RED’s, aka Xiaohongshu, top beauty Influencers, or Key Opinion Leaders… Read the article   >

Digital adoption has been accelerated during the pandemic, with many brands finally prioritizing going online and understanding the importance of embracing digital innovations. Therefore, in… Read the article   >

It’s hard to deny that Weibo and WeChat Key Opinion Leader (KOL) marketing is red hot when it comes to Chinese Social Media apps,… Read the article   >

Welcome back to another installment of #KnowYourMIV! This time we’re focusing on the Chinese Social Media platform WeChat. We’ll be listing some of the… Read the article   >

A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF MAY Welcome to our new series where we bring you the… Read the article   >

In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud, as well as its different solutions and applications. Through short… Read the article   >

A DATA DEEP DIVE INTO FASHION, LUXURY, AND BEAUTY RETAILERS PRE AND POST-PANDEMIC Welcome to our latest report The Future of Retail, where we… Read the article   >

China’s Key Opinion Leader (KOL) landscape can seem like an endless vortex of options, and so to understand the KOL world means having a… Read the article   >