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As the world begins to recover from the impact of the global pandemic and prepares to adapt to the new normal, Launchmetrics & Digital… Read the article   >

Whether it’s celebrity or influencer-inspired or a partnership between two unlikely brands, fashion brand collaborations allow brands to experiment with new designs, aesthetics and… Read the article   >

How big is the beauty industry? Up from $483B in 2020 to $511B in 2021 — and with an annual compounded growth rate of… Read the article   >

Fashion samples, and sample management, are a critical part of your collection launch process and there are many expectations for them. They need to… Read the article   >

With the short video industry very much in the limelight, there have been gains for all kinds of content within many various popular Chinese… Read the article   >

In this new series #LaunchmetricsProTips, we will walk you through Launchmetrics’ Brand Performance Cloud and event management software, as well as its different solutions… Read the article   >

For an effective KOL marketing campaign for brands in the Chinese market, carefully planning a strategy utilizing KOLs is an essential step. But simply… Read the article   >

Chinese e-commerce live streaming platforms are on fire. On the evening of April 1st Viya sold a rocket – yes, a space rocket –… Read the article   >

For any brand, the end goal of community building is to make an impact. Everything a brand does to build a community should ultimately focus on customer… Read the article   >