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Traditional communication used to be top-down. Messages were driven directly from the company to the user or prospect, without real interaction between brands and… Read the article   >

It’s that time again to gather up the best examples of recent communication campaigns. Check out the top 5 that you should know about:… Read the article   >

Influencer Marketing is becoming more and more important for communication and marketing professionals, as influencers are one way to strengthen and bring more credibility to… Read the article   >

Benchmarking otherwise known as a competitors analysis can serve as a guide in defining or changing your communication strategy. This is not to copy… Read the article   >

Push marketing campaigns may now become obsolete to get results for product launch programs. Unsolicited phone calls, sales professionals showing up unannounced, direct mail… Read the article   >

Have you decided to launch your corporate blog? Congratulations! But before you start, it’s important to stop, think and reflect, so you don’t get… Read the article   >

Their blogs are the best place to learn and know more about PR, social media and communications in general. If you work in this… Read the article   >

The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears… Read the article   >

Some may think that Influencer Marketing is just another buzzword, floating amongst conversations of nearly all communication and marketing practitioners. However, the findings in… Read the article   >